A Company Not Named The Embracer Group Makes News

Well, EA just got bought out by the Saudi PIF, Jared Kushner's Affinity Partners, and Silver Lake Private Equity. For a grand total of $55 billion dollars.

So... Private Equity bought out EA. Not sure which is worse: that it's a private equity buyout or who is now the owner.

If you thought that EA was already bad, I guess the company can now say "Hold my beer."

If you want speculation, I'd imagine that with the Saudis involved there will be a lot of "selective editing" of content in Bioware's Mass Effect and Dragon Age, Maxis' The Sims, and other games to more "align" the games with Saudi-approved content. And no, I don't mean removing only LGBTQ content, but all PG-13 and M (for Mature) rated sexual/adult content. Except head shots and explosions, of course.

My second guess is that EA will largely replace all development staff with AI-powered coding. Saving money on salaries, you know, to boost profits. If AI creates skins for The Sims or Apex Legends to sell online, there's a boatload of profit created by, well, nobody. Same thing goes for AI-generated maps for Apex Legends, Battlefield, and Medal of Honor.

I guess EA is going to forge ahead into game development oblivion much faster than Microsoft is, even though Microsoft is forcing all employees to utilize Copilot to the point of integrating it into employee evaluations.

I sure hope that AI bubble bursts soon, because this is getting ridiculous.