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| This was captured 11/19/2025. |
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| This was captured on 11/19/2025. |
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| Captured on 11/19/2025. |
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| This was captured 11/19/2025. |
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| This was captured on 11/19/2025. |
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| Captured on 11/19/2025. |
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| I took this after I stopped the video. |
In case you ever wondered how long it would take for games from other Microsoft game studios to appear on Battle.net, here you go:
The Doom prequel appeared first, and given that it's a Bethesda game I guess it's a no-brainer. But this one just appeared a day or three ago, which did cause me to sit up and take notice:
Given that I watch Tim Cain's YouTube videos, I was surprised to see The Outer Worlds 2 show up on the Battle.net front page.
That immediately got me to hop over to Steam just to check to see if both games were able to be purchased over there --they were-- and then I began wondering just where this will end. You don't see any non-Call of Duty Activision games on Battle.net, but if these two end up on BNet, does that mean more will follow? And what about the backlog of titles from these and other Microsoft studios? Will we see Minecraft show up soon? Or will we actually see a purchasable skin for Minecraft of various Blizzard properties?
Maybe there are some things that man was not meant to know...
The other day I received a request via email to fill out a survey for Blizzard.
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| From the email I received. |
I figured, sure, why not, so I logged into the survey website* and pulled up the survey to fill out.
The first question, about whether I played World of Warcraft, elicited a "does a duck like water?" response from me. I was in the process of clicking "yes" when the brief thought of "what if they meant Retail as opposed to Classic?" crossed my mind, but I ignored it and finished clicking. After all, I had actually logged into Retail on Tuesday or so to check out something from Neve**, so I could truthfully say that I had "played" Retail.
I should have listened to my inner voice, since the next question made it plain they were talking about Retail WoW: it was a query about what I thought of The War Within. (And going back later to take that screencap above confirmed that yes, it was about The War Within and I completely missed that.)
Well, I thought, I'd just select the "Does Not Apply" or "No Opinion", and...
There wasn't an option for either of those responses. Just a number scale.
I wasn't going to be one of those people who assign terrible responses just because I don't play the current expac, so I just selected the "Mediocre" responses and kept going.
More and more numerical rating questions came at me, all about aspects of The War Within. Although at one point the questions turned to the various types of activities I could participate with in-game and I truthfully answered "No" to all of them. Then, for some reason, the survey believed I was a PvP-er and gave me a bunch of those questions too.
It wasn't until questions finally surfaced about the latest patch (Undermined) --and what patches The War Within I have played before-- did I finally have the option to select "Did Not Play" or an equivalent.
Then I received an open ended question about repeat activities in Retail and what would encourage me to participate in those activities, and I finally got the chance to explain a few things. Yes, I wrote, I play WoW, but I'm primarily a WoW Classic player. If I play Retail, it's usually just to login and putz around a bit. I'm not interested in repeat activities because I hate it when a game becomes a job. I learned this in TBC Classic, when due to external pressure Dailies turned the game into job, and I play WoW to have fun, not because I don't have enough work in my life.
I also got an open ended question about what to change about the experience that could be improved, and I certainly had an answer to that one given that I did just run the gauntlet of crap you have to work though when you come back after being away for months (or years). I suggested a button you could click on the Warband login screen where you can prevent all of the login pop-ups from happening. If all you want to do is login and explore, having to get rid of "do this" and "do that" is annoying and makes me want to logout and do something else.
After submitting that last response, I got a "I'm sorry, it seems you're not the primary person for this survey."
"I could have told you that," I grumbled.
The survey then ended abruptly, and that was that.
***
If there's one thing that Blizzard seems to have trouble with, it's the concept that someone might play WoW but not the current Retail expansion.
That was pretty obvious by the lack of options to simply respond with "Did Not Play" or "Not Applicable" or "No Opinion". You'd also have thought that the option of saying "Do you mean Classic or Retail WoW?" at the beginning would have provided a proper clarification to the survey, but they didn't. So either they were lazy or they didn't consider it to be a real option. I'd like to think it's the former, but it's most likely the latter. People who design surveys ought to be able to provide sufficient clarifying questions to weed out people earlier than at the end of the survey.
This leads into another another issue that the survey highlighted is that Blizz isn't sure what to do with people who play Retail WoW in a non-standard way. Sure, those people play Retail WoW and likely even own the current expansion, but they don't actually "play the game". When people say that, what they really mean is "play the game properly" or "play the game as-intended".*** Blizz can't seem to break out of that trap themselves, despite them harping on how important the world itself is to the game. From what I saw, the focus of the survey wasn't what worked and what didn't (despite the email), but "How do we get you to try all of the things? Is it you don't know where to go? Do you need reminders? Do we need to make it easier to get to the repeatable activities? Can we improve the UI so that it's easier to do all the things?"
The final issue I see Blizzard having trouble with is that they're stuck in Diablo-style tunnel vision: quickly get to the end, then do repeatable things. Whether you call them "repeatable activities" or "dailies" or "world quests" doesn't change the result: all Blizz seems to know what to do is to create things you do in WoW over and over and over. And Raids/Mythic+. That's partly a player driven issue, because the player base expects it. Hell, I look at the number of times my Questing Buddy or I have gone into instances, hoping for that elusive gear drop --over the course of a single day-- and I realize that we are part of the problem too.
But could you imagine a World of Warcraft expac leveling experience that takes 100 hours to complete? Or more? I'm pretty sure the collective heads of the player base would explode, because as a whole they're not interested in a deep immersive experience, but different types of speed running to get to the various forms of endgame as quickly as possible.
Here's the thing: my first experience leveling in WoW took me well over 150 hours to go from L1 through L80 back in Wrath of the Lich King as (mostly) a Holy Paladin. And I loved it. That long journey shaped my opinions of MMOs, fair or not, and it impacts what I've done since. I've found I prefer the long game, with self-directed play exploring the nooks and crannies of the world, rather than playing optimally. It's kind of sad that even the development staff simply don't appreciate that aspect of their own game.
*After having had friends recently get hacked and one of my own cards end up on a dark web site, I've decided to be more cautious about email than I usually am and skipped clicking on links like this. I've found that if companies want me to fill out info, I can go to their website independently and find it there.
**I can't remember what it was, honestly. It wasn't anything she had in her bank or gear, that's for certain, but it might have been something like what quests she still had in her Quest Log. Whatever it was, the results weren't interesting enough for me to follow up with a post on it. (Yet.)
***What I've found over the years is that the quickest way to get a person to show their biases in WoW is that when they ask what I do, I tell them "Not much; I just goof off for the most part. Don't raid, don't PvP, don't RP, don't bother with the quests or story." There are people who say "Hey, good for you! Have fun!" But then there are a subset of people who simply can't fathom that and try to get me to do different things. "Hey, let's go do this! Let's do that! You HAVE to try this other thing!" And I've seen more than my share of YouTubers talk up the vast number of things to do in WoW, but when the rubber hits the road they're all about the Endgame in it's various forms (I include alts as an Endgame activity).
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| From Starcraft Remastered, you can see that the leaders are incorporated into the mission design and not just cutscenes. From resetera. |
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| From Diablo 2 Resurrected. Screencap from Ars Technica. |
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| No, I was NOT going to put that line from South Park in here. If you want it, you can go find it via a quick search. From YouTube. |
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| Pretty sure my mom doesn't look like this, even in the morning. |
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| The presence of a Draenei in pirate regalia makes this event seem flirty and fun. Screencap from Battle.net. |
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| We have this in a box somewhere, but this graphic from Giant Bomb is much better than I'd ever be able to scan. |
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| Yeah, don't remind me that I only set foot in Ulduar once. The artwork is still great, because I can appreciate the Lovecraftian nature of the Old Gods. |
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| Sunrise over Thousand Needles. |
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| Remember what I said about not quite trusting dragons? How about dragons disguised as gnomes? That's about as close as you can get to someone holding up a sign that says "Danger, Will Robinson!" |
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| As much as I ended up disliking the Cataclysm expansion, I can't deny the power of the artwork. |
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| It's that "We are not amused" look that gets me. |
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| Sorry, couldn't resist. This was all over social media last Fall. |
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| From the Amazon page for the Oxford World Classics edition of Pride and Prejudice. No pressure. None at all. |
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| And oh look, an excuse to pick up an issue of BBC History Revealed. Yes, I am SUCH a nerd; I swear Dan Snow's History Hit and PBS' NOVA and Secrets of the Dead were made for people like me. |
It may surprise you, but I don't actually subscribe to WoW.
Yes, I'm aware that I could save a few dollars by subscribing for 3 or 6 month intervals, but because I buy 60 days' worth of game time every couple of months, it forces me to evaluate as to whether I'm having enough fun in-game to continue paying for it. In my experience, when I subscribe it takes more effort to actually decide to discontinue a subscription than actually keep subscribing, so by reversing the process and making it more effort to continue playing the onus is put on Blizzard to create a better experience.
It also means that I actually engage with the cash shop on a regular basis, so I can see exactly just what Blizz is up to.
Such as this little surprise when I bought 60 days' worth of game time yesterday:
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| Whiskey Tango Foxtrot... |
Do you see it?
In addition to the Retail character boost and the Cataclysm Classic Blazing Heroic Pack, there another little addition to the cash shop: a Level 80 Character Boost for Wrath Classic.
You can now bypass the entire leveling process in Wrath Classic and go straight to Endgame.
Of course, that also means you're effectively paying for gold as well, given that you can go back and do all of the Northrend quests and just get gold as a reward instead.
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| Yeah, right. Graphic from The Simpsons, and the Comic Sans courtesy of MS Paint. |
My, how the Wrath Classic player base has fallen.
The first impact of Chris Metzen's hiring as a Special Executive Something-or-other by Blizzard has been felt, and it is somewhat underwhelming.
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| Sorry kids, this is a facsimile. From the Blizzard store. |
Yes, it's a limited edition print of Grom Hellscream signed by Chris Metzen.
Sorry, it's already sold out.
I have to imagine some marketer at Blizzard is counting the profit from these cash store items, thinking that this is like shooting fish in a barrel. Or to put it another way, there will always be whales around in Blizzard's space, which also explains the success of Diablo Immortal.
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| You'll have to click on this and get to the original if you want to be able to read it. From Reddit (and, you know, that place). |
The other day, I was querying my Questing Buddy how the Friday raid went. "It went well," she said. "We downed Ony first and then got a group for TotC."
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| If you need to click on the pic to bring up the original size, that's fine. But it's pretty obvious that I'm not talking about the regular maintenance window here. |
That's the question I have when both the UK and now the US' Federal Trade Commission are suing to block the Microsoft acquisition of Blizzard.
Typically the EU is the one these days who is less of a paper tiger for mergers/acquisitions than the UK and US are, but I suppose that everybody is allowed an outlier.
Or maybe the EU plays more Diablo 4 than we guessed.
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| From AD&D Dungeon Masters Guide (1e), Page 111. |
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| Whiskey Tango Foxtrot... |
I read with interest the experiences of Bethesda's disaster of a game, Fallout 76, in an article just published on Wednesday by Kotaku. While the article itself could have used better editing*, the basic premise remains the same: Bethesda refused to listen to the multi-player part of the studio, used crunch needlessly on QA and dev staff, refused to let the release date slide, utilized a game engine not built for what it was being used for, and relied upon snitches and bad management to deal with a project that chewed up and spit people out.
It sounds a LOT like what happened to Bioware with Anthem and Mass Effect: Andromeda, doesn't it?
But for me, the most interesting part of the article was how the QA and dev staff thought they were gonna be saved when Microsoft bought the game studio, and once they came onboard they were sadly mistaken.
Microsoft operated in a "hands-off" policy, mainly because they feared too much corporate interference would disrupt the "secret sauce" of the creative nature of game development.
“The impression that I got was that Microsoft would not make big changes unless they needed to,” one staffer told Kotaku.
“Simply because they’re like: We hired you to be excellent. And if we
touch you, it could be like a house of cards situation where you just
fall apart [as creatives]. I don’t think health benefits are going to do
that to anybody.”
Microsoft did not address a request for comment by the time of publication.
A former Bethesda employee told Kotaku, “[Xbox CEO Phil] Spencer’s word when picking up Bethesda [and ZeniMax] is largely that his preference is that studios be let to operate as they always have, let the talent be the talent.”
One
source spoke cynically about Bethesda’s potential for changing from
within: “It would be great if something like [Activision Blizzard worker
advocacy group] A Better ABK
existed for Bethesda, but everyone is terrified...because [Bethesda] HR
is super cutthroat.” A current employee agreed it did not feel like
Bethesda HR was actively interested in addressing “any real employee
concerns.” Similar cynicism is reflected in the company’s Glassdoor reviews.
--From The Human Toll Of Fallout 76’s Disastrous Launch
My big takeaway from this is that if people thought that Microsoft would "right the ship" with Blizzard's handling of World of Warcraft or any of their other franchises, they are being naive.
There isn't going to be a big cultural shift at Activision/Blizzard, and there isn't going to be a sudden improvement in the quality of the work done on WoW. The stories aren't going to get better (or worse, I suppose), and the focus on WoW isn't going to change from raiding and Mythic+. And Diablo Immortal? It's not going to change from it's own insidious version of gambling mechanics.
Unless Blizzard itself wants it to change.
*Having blogged for almost 13 years has given me some appreciation for that part of the creative process. I mean, I read an old post I'd made and cringe at the grammatical errors I find, years later. And don't get me started on One Final Lesson; every time I go back and reread it I find new areas I could rewrite and improve the flow of the story.