Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts

Tuesday, May 19, 2026

Smile, You're on Candid Camera

Would you believe me if I told you I didn't know who (or what) Mr. Beast was until June of 2025?

Apparently Mr. Beast is the most followed YouTuber, and despite that I'd never run across anything related to him (or his organization) until I discovered this video by Jaiden Animations:


This was when I first discovered Jaiden (after discovering Rebecca Parham's YouTube channel first) and a couple of her videos referenced how absolutely crazy some of Mr. Beast's followers were. However, even after watching Jaiden's video I didn't have any desire to go and hunt down Mr. Beast, so I tucked that little bit of knowledge away and just went on with life.

Then two things happened. First, Dan Olson dropped this video:


If you've got the time, it's worth a watch as Dan was most definitely NOT the sort of influencer that someone of Mr. Beast's ilk would typically be interacting with. I mean, Dan does long form video essays about deep topics --gaming related or not-- and is the polar opposite of Mr. Beast's stuff. 

After watching Dan's video, I still had no desire to go visit Mr. Beast's site on the internet. I mean, Dan had pretty much reinforced my opinion that Mr. Beast was NOT for me.

Finally, I opened up my email last morning to find this from (of all places) Lowe's Home Improvement:

This arrived in my INBOX on 5/18/2026.

You're kidding me, right? 

Lowes? The hardware company that partners with the NFL and sports figures like Messi?

No, I'm still not interested in seeing Mr. Beast's stuff, and after having watched Dan's video, I think that Beast Industries is throwing jello at a wall to see what sticks. After all, I'm about 45 years too old to be Beast Industries' target audience.

***

The presence of Monsieur Beast in my email provided me a necessary intro into something that I'd been thinking about after my attendance at the Dayton Hamvention: the prevalence of YouTubers and other influencers.

Outside of Salty Walt, I noted the presence of several other YouTubers at the Hamvention. One of the first people who came by our tables on Friday I recognized immediately.

"Hey, it's the CB guy!" I exclaimed.

"Yes it is," he replied with a slightly sheepish grin.

It was Erik of Farpoint Farms, whose YouTube channel focuses a lot on CB radio with a side helping of shortwave and scanner radios, solar power, and other items he uses at his farm in the mountains of North Carolina. He was a pretty genial guy, so he was exactly like he presented himself on his channel. That morning he was just rummaging around for anything interesting to purchase, not record for the channel.* Alas, one of our club members tried hard to sell him on items rather than let him look in peace, but at least Erik took it in stride.

However, as the Hamvention progressed, I noted other YouTubers around, some livestreaming with cameras and some without, but obviously all looking at things with an eye toward content. There was one moment where I was walking in one direction of the flea market, saw a well-known YouTuber with phone on a selfie stick, recording, and I spun around in the opposite direction and "noped" my way out of there. When I was looking at antennas with one of the indoor vendors --hey, I'm a ham, what do you expect?-- another guy appeared at my elbow and began talking to the vendor, explaining he was a YouTuber, and wanted to ask him some questions. After a quick side glance to make sure he wasn't recording at just that moment, I skipped out again.

I get it, people are creating content for a living. That's the name of the game. But holy cow did there seem to be so many of them around. And given that while the Dayton Hamvention has attendees worldwide, there are only ~730,000 hams in the US. (Yes, it's on the public record; as the link shows.) There were around 36,000 Hamvention attendees, and probably 25,000-30,000 of them were actual amateur license holders.** So the size of the potential audience in a YouTube channel isn't all that great to begin with, and it certainly seems that a lot of folks are fighting over that smallish slice of the pie. 

But you know, that's okay. I can just do my thing as long as they don't intrude on it, and I'll let them do their thing. 

***

I do realize that I'm griping a bit about this on a blog, which is the older form of social media. I have enough self awareness that I can acknowledge that, but there are two significant differences: scale and goals. as my other influencer post pointed out, I'm not even close to their league in terms of visibility. And for someone who prefers to keep himself largely out of the spotlight, that's perfectly fine with me. The second is that I'm not doing this to generate clicks and/or income. I'm doing it as an outlet for my urge to write. I don't have to worry about critiques, rejection letters (if I'd even merit one out of a slush pile), and god forbid any chaos that'd arise out of any potential professional publications. 


Isn't blogging a form of self-publishing?
From Imgflip.

The YouTubers do put themselves out there in a way I never do, and consequently open themselves up to criticism I don't receive. For that, I salute them, and yet I'm glad I am not them.

(Also, I have now developed what appears to be Con Crud, that low grade cold that afflicts people when they have been to a conference of any sort. I was just telling my wife this past evening that this was the first real "cold" that I've had since my health scare in 2021. Not sure what kind of record that breaks, but for me it feels like forever. And I simply hate hate HATE a sore throat.)




*That came later. Judging by the footage, I was not around the booth at the time; probably at a forum or something. Oh, and for the record, while I might disagree with some of Erik's stances on things, he is living proof that people can disagree without being disagreeable.

**For example, I only got my license in the Fall of 2025, and I'd attended around 5 times or so before this year.

Sunday, February 22, 2026

Time to Visit Another Old Friend

Last afternoon, I was noodling about on Quintalan when I noticed that Ancient, of the blog Tome of the Ancient, was on. Since she'd invited me to come and see her house, I figured I'd whisper her and take her up on the offer. I figured that my last Retail toon I'd leveled to (what was then) the level cap would be appropriate to visit with her. So, I pulled Azshandra out of storage and got a hold of Ancient.

Hey, Catwynn can be a sneaky druid...


And away I went...


Knowing Ancient's Druid, Catwynn, there were two things that stand out the most about her: she likes peaceful, wide open spaces, and she likes to fish.

She did not disappoint.


Here's a few screencaps of my time at Catwynn's place...

She does like to look at the stars, like
all Night Elves...


And she has a relaxing hot tub to hang out in...


For flowers and fishing... Check.


The house is a nice little rustic bungalow.


But Catwynn's home is a lot like the TARDIS:
bigger on the inside!


And like the TARDIS, it certainly seems to
be able to warp space and time. See above.


And even a drafting station! This was something
I didn't know about Ancient, that she used to do
drafting work.


All in all, if I closed my eyes and imagined Catwynn's
(and Anicent's) house, this is what I'd picture it as.


Thanks much! But there's just one more thing...


WoW! That was one hard to do achievement, and
really worthy of the title!


Okay, two things... A doggo!


I took waaay too many screenshots to fit into this post, but believe me it was all forth it. Thanks to Catwynn for showing me her home, and it was great to see it!

Saturday, February 14, 2026

A Short Visit

Fellow blogger Kamalia, of Kamalia et Alia, posted yesterday about wanting friends to hang with her at her house for a weekly quest. Since she plays solo for the most part, she'd prefer it be Battle.net friends, but if that wasn't happening she'd be open to grouping.

Well... that intrigued me a bit, so I asked a few questions in the comments, and then one thing led to another, and...

Surprise!


Yes, I pulled out my first max-level toon from 2009, Quintalan, for the visit. It's been a while since he's been out and about, as he's wearing his Tier 9 armor and wielding Quel'delar, but I thought it appropriate that he be the first toon to visit.

Kam showed me around...

From the foyer...


To a parlor/reading area, complete with a floating
book. That book tickled my funny bone.


Cardwyn: "Hey, me too!!"


And it wouldn't be Kamalia's house without several
Tauren-themed rooms.


She even had a laundry area put together, which
given I was actually finishing up a load of
laundry at the time, this was perfect.


This is the kids' room, complete with bunk beds.
And Ancient, if you're reading this...


All in all, she's done an amazing job of decorating.
But if you've ever read of my admiration of her
innate sense of decor and fashion, it's not a surprise.


We went to the edge of her property, complete
with tallstriders. No hawkstriders around, alas.


I had to admit that I wasn't sure if Quintalan even
had flying in the Old World, but at least the 
Community Center is reachable by ground mounts.
From there I could take a portal to Orgrimmar.


I took a lot more screencaps than I posted here, but this should give you a feel for what it was like visiting Kamalia's house. I told her that if she just needed a body to hang around every so often, I was more than up to the task. After all, I'm not raiding or anything, and it'd feel good to reconnect with more of my blogger friends in-game.

Saturday, January 17, 2026

"I'm a WHAT now?"

One of the more interesting things about my struggle to figure out why this blog has not been indexed by Google Search lately has been that I've discovered that the term "parallel context" is now being used by Large Language Model training.

The term "Parallel Context Windows" appears to have been first utilized in 2022 in a paper published here, which is alternately amusing and vexing. It wouldn't shock me if a lot of the bot traffic here has been attracted to PC simply because of the name's utilization in AI development.

This is the search result using incognito mode
(to remove any trained tendencies from my
account) on January 17, 2026.


Yeah, I mean, "parallel context" as a naming convention isn't exactly unusual, but the annoying part is that it just HAD to show up in AI-related activity. 

That being said, I did update the "About Parallel Context" to reference that this blog predates the usage of the term with LLMs and AI by over a decade*, so hopefully nobody comes knocking on my door with some weird cease and desist by my usage of the term on this blog. If someone does, I might need to get in touch with Rick Beato to find out what lawyer he uses to fight off YouTube strikes from the big music conglomerates.

As for whether this little discovery has an impact on PC's search engine indexing, it probably doesn't. Just a hunch here, but given that Google has started slowly indexing some of my blog posts over the past week or two I don't believe it actually has an impact.

As of January 17, 2026.

The indexing listing above shows that I'm actually getting some pages indexed. And that's despite Google Search still hasn't acknowledged the sitemap.xml that Microsoft Bing approved back in September 2025.

As of January 17, 2026.

So, you've got me as to what changed.

I did try to see if I could "fix" the issues with the "Alternate page with proper canonical tag" error by removing the mobile device option for the blog,

The main error listings as of January 17, 2026.

And the detailed results of the "alternate page"
error, on January 17, 2026.

which as you see all have the mobile designation of "m=1" present. After several days, however, the resubmission still returned an error, so the issue isn't with that.**

But there are posts being indexed, so... Again, go figure.

If nothing else, I either need to 'git gud' with understanding the details about Google Search results or hire a "Search Whisperer" to understand the arcane details of the search process.

Cardwyn: You need someone to help you understand the Arcane?
Me: I said arcane details, not the Arcane.
Cardwyn: Oh. Because my rates are low, and you could use the help.
Me: ...

I ought to not let this stuff bug me so much as it does, since I've got enough things I'm working on the past several months, but the lack of understanding the why of it does get under my skin. And now, knowing that the blog's name has been utilized in a field that has nothing to do with the subject of this blog is like a mosquito bite that you can't help but scratch because it itches so damn bad but you know you shouldn't scratch it at all. 

Oh well.




*For any people doing research on "Parallel Context Windows" and happened to stumble on this post, This blog Parallel Context has been around since September 2009 and is still being actively updated with posts as of January 17, 2026. So yeah, PC has been around a lot longer than the current LLM and AI research.

**I did switch it back this morning, likely after Shintar posted a comment this morning about potential changes but before I saw her comment myself. So, Shintar and others who use mobile devices to read the blog can read it much better.


EtA: I cleaned up some formatting.

Tuesday, December 9, 2025

At Least I'm Recognized in China

Call me amused, but it seems that while Google can't figure out that Parallel Context exists, Chinese web crawlers can.

I was alerted to this little item when I received a Google Notification about the blog that there was a spike in activity on the 6th:



As of 12/8/2025.

Of which was primarily from China:

As of 12/8/2025.

And yet when I got onto the Google Search console, this greeted me:

As of 12/8/2025.


So you can see that Google still refuses/ignores the presence of Parallel Context, while the Chinese web crawlers seem to have found PC. Once again, I've found that Google's search engine isn't really as impressive as they like to think. They can't even blame it on Blogger, which is owned by Google itself, because Bhagpuss' blog Inventory Full is easily found via Google Search:

As of 12/8/2025.


This is starting to get to ridiculous levels of incompetence, because there's no apparent reason why the blog doesn't show up in Google's direct search results. After all, PC continues to show up in Microsoft's Bing Search console:

As of 12/8/2025.

And in true Microsoft fashion, they want me to pay to "improve" my visibility on search results, 

As of 12/8/2025.

But I think I'll pass. Just goes to show that Microsoft is leaving no stone unturned in their quest to monetize everything so they can then pump that money into AI (and Satya Nadella's compensation package). But at least their own search engine, Bing, can actually find a 16 year old blog that has almost 1700 posts on it, whereas Google stumbles over itself in the dark, claiming that a Blogger-inserted mobile option "https://parallelcontext.blogspot.com/?m=1" causes a Redirect error...

Again, as of 12/8/2025.

...when you can click the link above and see that the link works perfectly fine in bringing up a mobile-friendly version of the blog. If Google wants to bitch about that, they should talk to their Blogger division. But then again, since Inventory Full is working fine and it's a Blogger blog, I'd say that the problem has less to do with anything Blogger does and more between the chair and keyboard on Google's search division.

At least I know that Google won't enact any retribution on PC, because they'd have to FIND IT FIRST, and they've already proven they can't do that.

Tuesday, October 7, 2025

Under the Heading of "Things I Didn't Ask For"

There's an AI "Google Search" button right next to this post as I'm typing, and it floored me so much I took a screencap just to prove that it's there:

I even stopped typing to do this, and I realized
my writing made no sense because I was so discombobulated
by it all. (This was observed on October 7, 2025.)


I kid you not.

Anyhoo, here's the original thing I noticed when I popped up Blogger today this afternoon*

On October 7, 2025.


Under the header of "Who asked for this crap?", I was almost instantly annoyed by this new Blogger "feature". 

How about Widgets that are kept up to date, or you can put YouTube Channels (or other social media (tm) channels) into your blog without having to figure out the arcane systems on your own?

Or, in my case, how about bringing my freaking blog into Google Search itself? You know, the thing you tout as the best search engine on the internet?

But noooo... We get an option to add Google Search and Google Search links and previews to our blogs, thus creating "a more engaging reading experience with the help of Google".

Right. Because long form writing needs to be turned into something more "engaging". (As in... "shorter".)

/sigh




*I was not home for part of the day, taking my mom's car in for maintenance.

Wednesday, September 3, 2025

How to Vanish in Plain Sight

I'd noticed that Google's search engine isn't as good as it used to be for quite a while now, but I wasn't expecting this. 

Okay, that's hyberbole*, but I'd not really thought about it that much until Shintar pointed out to me on Monday that Parallel Context doesn't show up in search in Google. 

Don't believe me?

I made a search using the "site" option and put it in Google and Bing.

Here's Google's result:

As of September 2, 2025.

And Bing's result:

As of September 2, 2025.


For curiosity, I reran the search on Google while removing the "site:" option, and...

As of September 2, 2025.

In case you're wondering whether it's my settings, I run Google with SafeSearch set to "Off", so my occasional usage of profanity shouldn't be caught by the search engine.

I also did verify that the blog is visible to search engines:

Again, as of September 2, 2025.

***

My first impression is that Bing doesn't do a very good job of searching PC either, since I deliberately chose the title of my most recent work of fiction which happens to be the title of two blog posts, but it couldn't even find those two as a top result. Still, that's better than absolutely nothing happening on Google's side.

I'm pretty sure that Google's search engine ought to have picked up entries on Google's own blogging platform, and they actually do. Just not my own blog.

Here's a quick search with the site command for Shintar's post on a farewell to the long running SWTOR podcast The Ootinicast:

As of September 2, 2025.


So... apparently Google's search doesn't believe Parallel Context exists as an actual destination site, despite the blog's age. If I were using this blog for income** I'd be appalled by this development, but since I kind of prefer to be out of the limelight I'm fine with that. Shintar knows me well, as she told me she figured that I'd not be too torn up about it. Still, as she pointed out to me, it's an annoyance when you want to search for something but you can't find it. 

Yes, that's Michael Richards before his role in
Seinfeld, playing someone who thinks he's invisible.
IIRC, Judge Harry Stone had issues with his eyes
in the episode so he was temporarily blind.
From Night Court's Season 2 Episode 11.


I personally think that it demonstrates that these gigantic tech companies aren't as all-seeing as they think they are. If there's one thing that life has taught me it's that karma is a bitch, and Big Tech has hubris in spades. 




*At the risk of sounding like an old man yelling to get off my lawn, Google's been going downhill for a while. It's no surprise that I've been using Bing more often than Google these days.

**I'm not. I have all monetization options turned off. Besides, I think that monetization would actually go to Souldat, since he was the blog's "creator". 

Sunday, July 6, 2025

How The Other Half Lives

I'm kind of grateful that my little corner of the internet isn't that popular. 

As I've said in the past, there's less than 100 people who regularly follow the channel (likely closer to 30 than 100), so I very rarely see much traffic beyond web crawlers out there. When you see traffic to the blog on blogger.com that says "5K" but when you go on Google Analytics and see "15", you know that you have a LOT of bot traffic.*

Truth, but I have it anyway. From StatsGlitch.


I realize I'm a bit of an outlier in that I'm perfectly happy not having much of an online presence. There's tons of people creating online content for various reasons, and here I am not really worried that I'm monetizing my blog that much.** 

Consequently, my normally shy self is served by not being recognizable out in public. Ever since I grew a beard in college, I've been able to be anonymous out in public despite being a redhead; people who knew me in grade or high school have a hard time recognizing me now. It's not perfect, since some people do recognize me every couple of years in this metro area of ~2.3 million people, but I can live with that. If I ever became a published author, my nightmare would be that I'd have to go out on a book tour, so maybe it's for the best that I'm not that good enough of a writer to have to worry about that sort of thing. 

But sometimes I do wonder how I'd handle that "being recognized" scenario.

Luckily for me, some YouTubers who are far more well known than I'll ever be have had to deal with that, and they made posts about their adventures.



This first one, from Rebecca Parham, stumbled into my feed a couple of weeks ago. Until that moment, I was blissfully unaware of who she was. While I'm happy that she's doing well, I'm also perfectly aware she exists in a completely different orbit than I inhabit.


Because I watched a few of Rebecca's videos, the algorithm started suggesting to me JaidenAnimations' videos, and as a consequence this one appeared as it dropped Saturday afternoon. If Rebecca's in an entirely different orbit than me, Jaiden is in another solar system. 

I think that it's a good thing that both of them are in the sort of fandom where they don't have to deal with creepers all that much, but I'm also quite aware that their part of the internet only has occasional interactions with mine at best. There was a bit of culture shock involved when I said to myself "Just who are these people?" and went down the rabbit hole for a while, the same sort of culture shock when I noted that the mini-Reds were watching videos some somebody named Pewdiepie and I felt obligated to find out what that was all about.***

Yeah, I think I'm happy being in my own lane. I'm not sure how I'd handle it if the spotlight of fame were to shine on me, even within such a limited topic as MMO video games.





*There's also the fact that apparently a lot of traffic suddenly began flowing from Brazil of all places, and you know that it's a bot of some sort.

**Because I use an ad blocker on all of my browsers, I don't even know if my blog has any ads visible to people. Since I've not allowed custom ads on the site...

Here's the proof.

there ought to not be any ads. If there are any ads, however, I get so little "real" traffic that I'd never see a dime anyway.

***It was a short-lived interest, which was fine with me.

Sunday, March 30, 2025

Permanence in a Fluid Environment

I occasionally go back through some of my old posts when one of them unexpectedly makes an appearance on my analytics, and inevitably those posts have some issues. Yes, I'm not very fond of my writing in old posts --if you ever have flashbacks to really stupid mistakes you did in the past, that's what it's like-- but for a change I'm not talking about that. 

It's this:

Apparently the Snipping tool that replaced the old
Snip and Sketch in Windows 11 kind of sucks.
From a PC post on January 17, 2016.


What you're not seeing is a graphic that I linked to rather than made a local copy and uploaded. 

I realize that the internet can be a fluid thing, and since storage space costs money, old graphics have a habit of getting deleted. Of course, that's only one issue with graphics or videos disappearing: there are people who die, people who try to hide past involvement, lawsuits, etc.

The point is that the internet is fluid, and you can't necessarily rely something to be there in the future.

That's why I began several years ago simply downloading graphics and then uploading them with a reference, rather that simply linking to them. It's kind of sad that I can't rely upon a link going forward and instead using low-key piracy for references, but when things are made to be temporary the concept of permanence is a foreign idea.

***

That does bring up the question as to what will happen to all of that digital data I've accumulated when I die. 

I'd like this blog to remain in place as a record. That's not strictly an egotistical thing, but rather as a reference to the era PC was created. Over the years I've seen blogs die and get removed, such as Righteous Orbs, and I'd hate for PC to join them.

At least The Ivy Plus Libraries Confederation years ago has been pulling data from blogs such as this one into a central location for recordkeeping, but even then that's an inexact science. 

I discovered that they weren't getting any recent data out of PC because I'd moved us to HTTPS from HTTP, and it took a little bit of back and forth with the Web Collection Librarian for the Ivy Plus Confederation before the crawls began working once more.* It's nice to have an independent backup going on, but I'm always concerned that politics and whatnot will interfere with the storage of this data in the long term. I used to think we'd learned the lessons of the past regarding data storage, but apparently not.

I guess I ought to look into another solution going forward, one that won't vanish at the whim of someone I've never met.




*If your blog is listed in there --don't rely upon the blog name but instead search for a title-- you might want to see if the data is being accurately captured.

Friday, October 18, 2024

Making Sense of Incomprehensibility

Sometimes I wonder just how traffic flows on the internet.

Oh, not the technical version, mind you, because at one point I could tell you precisely how networking via TCP-IP actually worked*, but I meant in terms of why traffic flows to a specific location.

If you know the name of this character that Peter
Falk is playing, you might want to go schedule
a colonoscopy. From Tenor.com.

I keep up with the Meme Monday posts for a couple of reasons, namely to push myself into posting more often by having a regular column and having an outlet for my snarky sense of humor. However, another reason to post Meme Mondays is that --by and large-- more eyeballs look at those posts than any of my other ramblings on this blog. That shouldn't be a surprise since those posts have the broadest appeal as opposed to the gamer-geek centric fare typically found on the blog.

Still, I can be surprised by what takes off and what doesn't.

When a post takes off within gamer space, that's typically driven by eyeballs on a post itself. What I mean is that traffic goes directly to that post because it got a bump from somewhere out there in the blogosphere, such as the times when a post from PC would get a mention on the now-defunct WoW Insider. The first time that happened, on the series of posts I made comparing Blood Elves and Draenei back in December 2011, caught me by surprise. All I knew at first was that our traffic had spiked from a dozen or so views to 2000 or more, and I had no idea what the hell was going on. It was only after I dug into the data that I realized almost all of the traffic was coming from WoW Insider, whereupon following it back I discovered we'd gotten a mention in their weekly blog spotlight column. The traffic eventually reverted back to normal levels, but for a week or so PC got a nice boost.

This sort of behavior has happened from time to time, based primarily upon getting a mention in other blogs or websites with readership far greater than our own, but it could also be due to pertinent data appearing in a post. Such as Souldat's post on How to Effectively Tank the Lich King from 2010, which remains our single most viewed post on the blog. It didn't get a spike in viewership, but it had a steady number of views for several years. That it used to get on the main page of Google Search results didn't hurt.**

That being said, by and large the majority of spiky traffic that does come to the blog goes to the blog's main page rather than a specific post, which tells me that that traffic isn't driven by the gamer geek ecosphere.

Here ya go; the last three months' worth of traffic.


While I can guess what might have driven some traffic --the spike at the end is likely due to the magic words "Discworld" and "Kickstarter"-- a lot of those spikes come from way out of nowhere. I can't assume that a single post drove traffic to the blog, because the spikes in July, September and October show up during my "dead time" between posts. Blaugust is also no help, since you can't look at an individual post and say "yeah, that's brought people here". There's also the undercurrent of web crawlers and whatnot that will flow through all of your website creating a higher base level than what I'd call the true number of regular readers.

***

I've always known that the internet is a fickle beast, but blogging over the past decade and a half has reinforced those opinions. I still laugh at people --typically business types and marketers-- who think that "making something go viral" is just what internet creators do. "We need you to create a viral video for this" is a query I've heard on occasion***, as if you can snap your fingers and views will magically appear, but it's the sense that some people who "get" the internet and can manipulate it to their own ends that drives me batty. 

The internet doesn't work like that; what goes viral and what doesn't is pretty much an unknown. So I'll just continue to wonder just what the hell it is that occasionally makes PC's viewership spike.




*If you gave me an hour or two I could refresh my memory on all of the details beyond the basics of hubs, routers, setting up a local LAN behind a firewall, etc.

**In case you're wondering, the advent of Wrath Classic and the opening of Icecrown Citadel did not result in a corresponding spike in views. I presume everybody ran to Wowhead to find out what the currently accepted strat is for the Lich King fight. Since I never actually got to raid ICC, I couldn't tell you whether the current meta matches what Soul had written down over a decade ago.

***Never directed at me, thankfully.