Not Your Typical Branding

Of all the crossover branding with video games these days, I certainly didn't expect this one.

I was on Curse Forge the some weeks ago, updating my addons as I usually do, when I caught an unexpected advertisement:

No, not the ESPN one.

For those who aren't familiar with the Lodge brand, they make cast iron cooking pots and skillets. No, I don't have a Lodge cast iron skillet myself; mine I'd inherited from my grandmother, I can't recall the brand offhand but hers was cast in ~1954.

I'd forgotten this screencap --work has a way of doing that-- but I stumbled upon it now.

Still, World of Warcraft branded Skillets? If nothing else, it opens a new area in video game branding. And yes, this link to the Lodge website proves it legitimate:

As of October 16, 2026. I took this screencap
for when the offer ends.

Typical video game branding is for items such as soft drinks, snacks, pizza, and even alcohol. But actual cookware? Wow indeed.