Wednesday, February 13, 2019

Same as It Ever Was

Eventually I'm going to get a post or two out that hasn't been superseded by surprising news.

But there's this:

Activision Blizzard Lays Off Hundreds Of Employees

Jason Schreier broke this again.
From the story on Kotaku.

I see that Activision is now behaving just like any other company that looks at "how can I keep investors happy this quarter?" and decides slicing headcount is the best method of "orienting for growth".

But here's the kicker: while Activision hit record revenues in 2018, because they missed their company established targets Activision lowered expectations for 2019 and cut costs instead.

I can almost guarantee that Activision's products will attempt to double down on lootboxes and microtransactions to attempt to milk the player base in a cheap-to-implement solution that --in corporate speak-- results in a win-win. I also believe that cutting non-development costs means that support will see a hit, and it's likely that BlizzCon will be scaled back (because putting on a con costs money).

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