It's All a Numbers Game

If anybody ever thought that Blizzard looks at Retail and Classic as two separate entities, we have a bit further proof.

Yesterday, Blizz announced that the Midnight Pre-Patch will drop on January 20th, 2026.

In case you were keeping track, the TBC Classic Pre-Patch for the Anniversary servers arrives on January 13, 2026.

It used to be that when a pre-patch event for any Blizzard product happened, Blizz made sure to clear the calendar of other games so they could maximize player activity. But now, we're seeing two distinct versions of World of Warcraft dropping their own separate pre-patches within a week of each other. 

Some, such as Wilhelm, believe this is a sign that Blizzard doesn't care about TBC Classic. To be honest, I also harbor thoughts along those lines, but I believe there's also something else afoot. Blizzard wouldn't deliberately sabotage subscriptions, so I suspect that what these dates ALSO say that WoW Classic Anniversary players simply don't play Retail. The Venn Diagram of WoW players probably looks something like this:

Pretty self-explanatory, if you ask me.

Even my occasional forays into Retail have centered upon merely observing others and sticking to the post-Cataclysm Old World starting zones. I'm the sort of Retail player that Micro-Blizzard doesn't like very much, because I only subscribe and don't buy expansions or Cash Shop items. They'll take my money, because they're a corporation and some money is better than none, but I'm not the focus of their interest.

Perhaps that's the root of the problem: because Classic Anniversary players are resistant to playing Retail, they won't buy things in a Cash Shop and have no WoW Token to purchase, so Blizzard doesn't care about them. If Blizz wants to hit that 30% profit target that Microsoft's C-Suite set for the XBox division, they simply can't afford to give any time to the Classic Anniversary crowd. 

It does make me wonder whether Blizzard is hoping the Classic crowd goes away, so they can cut that staff and be done with it. They won't sell WoW Classic at all, because they're not going to try to compete with another version of their game. Just ask Wizards of the Coast how THAT went over when they came out with D&D 4e and most of the D&D 3.x crowd instead migrated to Paizo's Pathfinder game (which was colloquially known as D&D 3.75). D&D became second banana in tabletop RPGs to another version of their own game.

Maybe that's the real Endgame for Classic WoW: kill it off due to a lack of support, but then sue any private servers to keep newer versions of Classic WoW from coming out. It's all a numbers game, which means that it's more cost effective to kill the game off than support it for a player base that won't buy any of the extra trinkets Blizzard is peddling.

"You think you do but you don't" indeed.

EtA: Added quotes at the end.