Saturday, April 4, 2020

Ya Gotta Have That Something, Kid

When we first started blogging here on PC, Soul performed some outreach to several bloggers that he followed to help us get connected into the WoW blogoverse. We picked up a few views that way, and were added to a few blogs, but that outreach never really amounted to much.

I should also mention that this outreach happened before Twitter blew up and became the Twitter that we all love and hate today, so if you thought Twitter is shouting into the void now, then you haven't seen the "before times".

But what I discovered that in those first few years of blogging was that it wasn't active promotion that garnered regular readers but rather the organic work of reading and responding on other people's blogs. If I had something interesting to say on other blogger's comment sections, people would follow my link back and check out PC. That's how we ended up on what was --at the time-- two of the most important WoW blog sites' blogrolls: Righteous Orbs and the Pink Pigtail Inn.

Times have changed quite a bit, given the rise of Twitter and the fine tuning of self-promotion to an art form. However, one thing that remains is the basic premise that you have to have something interesting to say if you want to keep readers. Being hip or edgy is not required. And all the self-promotion in the world won't keep readers if you don't have that interesting angle.

#Blapril2020

No comments:

Post a Comment