ESO's Elsweyr expac finally dropped, and I celebrated by hanging around Vvardenfell and doing some crafting and questing.
What, you thought I'd do something else for a change?
No way, man. I'm not getting in the middle of the mad rush over to Elsweyr. And apparently I'm not the only one, given the crowd over in Vivec City. As Shintar put it, ESO does a good job of spreading people out, but I also think that it's now baked into the game's DNA.
The reason why I'm bringing up the "baked in" part is because I had a conversation with the oldest mini-Red today. She's home for (part of*) the Summer from her university, and she's spent the past two weeks catching up with friends and getting in some MMO playing.
This evening, while I was working on dinner, she and I were talking about MMO culture. She said that in LOTRO today, the main discussion in World Chat centered around a new player who had recently left WoW and decided to try out LOTRO instead. The new player simply could not stop praising LOTRO's in-game culture, talking about how nice everybody is, when back in WoW the culture was so toxic. Given that LOTRO has their own culture issues with a few notable malcontents --on the Gladden server at least-- I was kind of surprised by the story. "Had WoW gotten that bad?" I wondered.
I'd also been reading in chat on ESO about an influx of WoW refugees finding that ESO is a more pleasant gaming social experience than the present atmosphere in WoW, and I knew of posts on Reddit (of all places) mentioning that SWTOR is a more pleasant gaming experience than WoW.
This kind of begs the question whether the WoW experience is now more toxic than it was when I left.
The only way to really find out what WoW is truly like is to resub and then login to an old toon. However, I wasn't planning on doing that until right before (or right after) WoW Classic comes out, so it'll be only then that I'll find out exactly what Trade Chat has devolved into.
That being said, I realize that it has been about 5 years since I last subscribed to WoW, so my remembrance of WoW's Trade Chat has faded somewhat. Since then, Blizzard's fortunes have waxed and waned, and WoW itself has bled both subscribers and devs. You know things have changed when Elitist Jerks has faded into nothingness as people from EJ have been hired on by Blizzard itself.**
My great fear is that WoW now has a toxic culture baked into the game in as much the same way that League and some other MOBAs now are more well known for a toxic culture than being incredibly popular worldwide. It's also entirely possible that the type of person who is attracted to WoW's dictum that "the game begins at endgame" is more likely to engage in toxic behavior than those who don't subscribe to that belief. Other MMOs, such as LOTRO or ESO or SWTOR, have more of an "enjoy the journey" attitude toward their MMO design, and aren't defined by toxic culture.
But this is all a "who came first -- the chicken or the egg" sort of speculation, because people could have left for other MMOs because of the toxic culture in WoW, or WoW became toxic as people left.
I don't believe that a game's culture is set in stone. Blizzard can change WoW's culture, but it requires Blizzard to invest in more aggressive policing of Trade Chat, Zone Chat, and other areas where poor behavior has been allowed to fester.
Reputation, however, is much harder to change than the culture itself. Once a game acquires a bad reputation, combating that will take a lot of effort above and beyond the effort needed to fix the cultural issues. And it takes the one thing that WoW likely doesn't have in abundance any more: time. Blizzard is on the hot seat to "turn things around", and a corporate quick fix won't correct a poor reputation because quick fixes are designed to make things look good on the quarterly balance sheet, not address any underlying long term problems.
Poor Bobby Kotick. The two things that are required to fix problems in WoW --time and money-- are things that he doesn't want to use. He'd much rather cut costs and demand people do more with less than actually fix the long term problems.
*She'll be spending a few weeks back at her university during the Summer as a camp counselor/chaperone for a Summer Music Program, and then spending another week away at a double reed camp. Then she'll move in early because of Band Camp, which is a boon to us because we'll be taking her brother up to his first semester at a university during the time she'd ordinarily need to go back.
**Courtesy of Reddit, here's the thread Why did Elitist Jerks die out? There's also the additional nail in the coffin as EJ was bought out by Ten Ton Hammer and the latter tried to monetize the site. I could have told them that EJ was --more than anything else-- a labor of love, and trying to make people pay for that will inevitably backfire.
What, you thought I'd do something else for a change?
No way, man. I'm not getting in the middle of the mad rush over to Elsweyr. And apparently I'm not the only one, given the crowd over in Vivec City. As Shintar put it, ESO does a good job of spreading people out, but I also think that it's now baked into the game's DNA.
The reason why I'm bringing up the "baked in" part is because I had a conversation with the oldest mini-Red today. She's home for (part of*) the Summer from her university, and she's spent the past two weeks catching up with friends and getting in some MMO playing.
This evening, while I was working on dinner, she and I were talking about MMO culture. She said that in LOTRO today, the main discussion in World Chat centered around a new player who had recently left WoW and decided to try out LOTRO instead. The new player simply could not stop praising LOTRO's in-game culture, talking about how nice everybody is, when back in WoW the culture was so toxic. Given that LOTRO has their own culture issues with a few notable malcontents --on the Gladden server at least-- I was kind of surprised by the story. "Had WoW gotten that bad?" I wondered.
I'd also been reading in chat on ESO about an influx of WoW refugees finding that ESO is a more pleasant gaming social experience than the present atmosphere in WoW, and I knew of posts on Reddit (of all places) mentioning that SWTOR is a more pleasant gaming experience than WoW.
This kind of begs the question whether the WoW experience is now more toxic than it was when I left.
***
The only way to really find out what WoW is truly like is to resub and then login to an old toon. However, I wasn't planning on doing that until right before (or right after) WoW Classic comes out, so it'll be only then that I'll find out exactly what Trade Chat has devolved into.
That being said, I realize that it has been about 5 years since I last subscribed to WoW, so my remembrance of WoW's Trade Chat has faded somewhat. Since then, Blizzard's fortunes have waxed and waned, and WoW itself has bled both subscribers and devs. You know things have changed when Elitist Jerks has faded into nothingness as people from EJ have been hired on by Blizzard itself.**
My great fear is that WoW now has a toxic culture baked into the game in as much the same way that League and some other MOBAs now are more well known for a toxic culture than being incredibly popular worldwide. It's also entirely possible that the type of person who is attracted to WoW's dictum that "the game begins at endgame" is more likely to engage in toxic behavior than those who don't subscribe to that belief. Other MMOs, such as LOTRO or ESO or SWTOR, have more of an "enjoy the journey" attitude toward their MMO design, and aren't defined by toxic culture.
But this is all a "who came first -- the chicken or the egg" sort of speculation, because people could have left for other MMOs because of the toxic culture in WoW, or WoW became toxic as people left.
***
I don't believe that a game's culture is set in stone. Blizzard can change WoW's culture, but it requires Blizzard to invest in more aggressive policing of Trade Chat, Zone Chat, and other areas where poor behavior has been allowed to fester.
Reputation, however, is much harder to change than the culture itself. Once a game acquires a bad reputation, combating that will take a lot of effort above and beyond the effort needed to fix the cultural issues. And it takes the one thing that WoW likely doesn't have in abundance any more: time. Blizzard is on the hot seat to "turn things around", and a corporate quick fix won't correct a poor reputation because quick fixes are designed to make things look good on the quarterly balance sheet, not address any underlying long term problems.
Poor Bobby Kotick. The two things that are required to fix problems in WoW --time and money-- are things that he doesn't want to use. He'd much rather cut costs and demand people do more with less than actually fix the long term problems.
*She'll be spending a few weeks back at her university during the Summer as a camp counselor/chaperone for a Summer Music Program, and then spending another week away at a double reed camp. Then she'll move in early because of Band Camp, which is a boon to us because we'll be taking her brother up to his first semester at a university during the time she'd ordinarily need to go back.
**Courtesy of Reddit, here's the thread Why did Elitist Jerks die out? There's also the additional nail in the coffin as EJ was bought out by Ten Ton Hammer and the latter tried to monetize the site. I could have told them that EJ was --more than anything else-- a labor of love, and trying to make people pay for that will inevitably backfire.


