What a Long Strange Trip It's Been

Truckin' got my chips cashed in. Keep truckin', like the do-dah man
Together, more or less in line, just keep truckin' on.

--Truckin', The Grateful Dead

In August 2009, I was having a Livejournal mail chat with Souldat's wife when she broached a specific topic.

"[Souldat] and I were thinking of playing World of Warcraft again, and I was wondering if you wanted to play," she wrote.

I'd heard of WoW --it had penetrated the popular consciousness several years ago-- and I knew of its reputation among gamers. Namely, that it is one of those games that ends up consuming your life if you're not careful.

Still, I was happy to be asked. I'd joined LJ less than a year ago --mainly so I could read and comment on SF&F authors' LJ pages-- and I'd made a few new friends online.* But this was the first time one of them had asked me to essentially hang out with them online.

I figured I could at least try the game out, and so I spent one Saturday watching as World of Warcraft slowly downloaded** while the rest of the family watched National Treasure.*** And just when I thought it was finished and I could at least make sure my account worked by starting the game, it began downloading even more stuff.

"Just what have I gotten myself into?" I wondered as I took a bit of heat from my wife for not watching the movie with the rest of the family.

The WoW website didn't exactly help me that much, because the history of Azeroth began thousands of years before the era of WoW, and I kept losing track of who was who while perusing the history. "Okay, is Illidan a good guy or a bad guy? And what about this Burning Legion? And the Scourge? And the Plague?" I had so many questions, and but I figured I should be polite to Soul and his wife and keep them to myself for the time being.****

***

Those first few game sessions were, well, chaotic at best.

Soul and his wife were saints with me as I fumbled around, not really understanding how things such as headsets integrated with a game that took up a full screen and already had taken over the PTT button for its own use. In 2009, I was far more used to games such as Civ III than games that required quick reflexes, so my fumbling and flailing was made all the worse by switching game genres. My first WoW sessions were so awkward that I had my headset hooked up to my work laptop behind me, and every time I wanted to talk I had to reach behind me and press the space bar.

After a couple of sessions I left the sound on, but all it took was about 10 seconds of what I thought was silence when Soul told me that he could hear my breathing. (It didn't help that I had seasonal allergies at the time.) So I learned about dialing back the microphone's sensitivity, which I'd never had to deal with because I used telephones/cell phones for work.

But eventually, after a class suggestion by Souldat to switch from a Priest to a Paladin --the former being too squishy for someone more acquainted with the D&D Cleric class-- I began to enjoy myself. However, I was still pretty self conscious about my online persona, and the first time I followed Soul into Orgrimmar I had the feeling that everybody there was watching me as we crossed the gate. This awkward feeling was made worse when I was accosted by a random player trying to hit me up for a charter signature, and I had a few moments of terror, not knowing how to respond, before the guy went away to pester somebody else.

It was then, in mid-September, that Souldat contacted me outside of the game. I was sure that he wanted to say that the WoW thing wasn't working out for us, and I steeled myself  for what he was going to say.

"Would you like to start a blog with me?" he asked.

***

The idea, Soul pitched, was that we'd write from the perspective of two different people in the WoW experience: I was the newbie, and he was the experienced player.

Soul really didn't have to pitch this very hard, because I looked at the blog as a chance to improve my writing skills.***** I've had ideas in my head for stories, and I've started writing a novel numerous times, but I've never been able to get more than halfway through the a story. Blogging, I figured, would allow me to actually finish something for a change.

But there were two big questions that we needed to answer before we started: what blogging platform to use, and what the name should be.

I personally preferred Livejournal, since that was what I was most familiar with, and I figured we could make that work going forward. Soul, however, researched the most popular blogging platforms and decided that Blogger would require the least amount of maintenance to keep going.# Given that he'd done the research, he didn't really have to push hard to convince me.

But the name, that was a problem.

I couldn't tell you just how many blog names we tried out, but it was over 15 for certain and probably closer to 30. Each time we'd come up with a name, Soul would try to see if the domain was taken, and inevitably it would be rejected. The names themselves are now a blur, but among those that were tried and rejected included Parallel Views and Different Perspectives. The latter was well after the first dozen or so, when we were running out of ideas.

Now, I can't remember exactly who came up with Parallel Context, but when Souldat put the blog name in, it was actually available. So Parallel Context it was.

***

I'll freely admit that Soul put the blog together and I was --more or less-- along for the ride.

While I had a LJ account, I never really considered posting in a blog on a regular basis. It's not as if I had a lot of time set aside to write to begin with, and committing to a blog would mean I'd have a self imposed deadline on top of all of the other family and work commitments I'd have. Sure, there was going to be that initial burst of activity, but sustaining it is the key to making a blog that lasts.

And there's that promotion thing.

Soul had reached out to some bloggers he liked and mentioned that we were starting PC, and after a few posts into the launch we managed to get on a couple of people's blog lists. Meanwhile, I worked on integrating Google Analytics into the site, so we could see just how many people were viewing the blog after our outreach. And the result early on weren't encouraging: the numbers were disappointingly small. Like "this is us shouting into the void" small.

Oh, and during all of this, I was learning how to actually play WoW, so I wouldn't have anyone yelling "Get gud, scrub!" at me while playing the game. Hillsbrad Foothills and Tarren Mill taught me the true meaning of what being on a PvP server really was, and I can't say I was really thrilled. Sure, there was the adrenalin rush of trying to hide while being ganked by a swarm of Alliance raiders from Southshore, but the concept of "we're all in this together" took a real hit during those days. My work schedule and the kids' school schedule meant I was best off playing in the early morning, which meant that I was on at 5-6 AM EST on a server meant for the US West Coast.

That means... Say it all with me now: "Nobody was on while I was learning how to WoW."

I had the freedom to fuck up and nobody was around to see it.

Afterward, I'd return to being a normal husband and father, but during my lunchtime I'd write for the site.

Early on I decided to try to write a post at least once a week, and between Soul's and my output we kept the blog on a steady pace.## Still, there was this big WoW/MMO ecosystem out there, and we didn't know how to really break into it to have our voices heard. Soul suggested a few blogs for me to read to a) help me improve at WoW and b) so that we could learn how to blog better. But for me, I decided that I wasn't just going to read, I'd comment as well.

But that assumed that I knew what the hell I was talking about. So back to playing WoW a bit more to muddle my way through.

***

I think it was way after I dinged 80 for the first time in Wrath that we finally had a breakthrough. I'd made some post about a 5-man PUG fail and why they fail the way they do --that much I remember-- when I discovered a comment from "Tam" making some thoughtful observations.

"Holy crap!" I exclaimed. "Is that who I think it is?"

I followed the name back, and sure enough, it was Tam from Righteous Orbs, who (along with his friend Chas) at the time ran one of the most well read WoW blogs.

My brain processed the information, but I still couldn't believe it. It was as if Geddy Lee from Rush called me up and said that he, Neil, and Alex were going to be in town and wanted to know if we could hang out.

Somewhere in my amazement I clicked back to see the Righteous Orbs Blogroll, and sure enough the words "Parallel Context" was in there.

Other blogs added us shortly thereafter, such as Larisa's The Pink Pigtail Inn, and our readership began to increase. What I also found was a community of MMO bloggers who were supportive of each other and promoted each other's work. Almost all of them were more social media savvy than Soul and myself, as they took to Twitter to promoting each others' blogs and utilizing Facebook and Google+ as well.

I thought things were looking up, and that we'd get the active site we'd always hoped for, but I didn't reckon on life. Or the video game development cycle.

Blogs faded away, such as Righteous Orbs and The Pink Pigtail Inn, due to burnout. Those two tore a huge hole in the WoW blogging community, as they were the watering hole for WoW bloggers where you could see an accurate and current list of blogs. When PPI in particular shut down, PC suffered a huge hit in readership; something around 35-40% of the views came from PPI as a starting point. Blog Azeroth and Orcish Army Knife have tried to fill the void, but the WoW blogging community also suffered hits from the divisive nature of the WoW Cataclysm expansion.#### Others gradually faded away as real life intervened. Soul himself has mostly moved on as he and his wife bought a house, started a family, and have been kept busy every since. Soul still plays, but not nearly as much as he used to.

Even I dropped my WoW subscription toward the end of Mists, when I realized I wasn't having fun any more, and I focused on other MMOs instead.

***

Yet here we are, almost 10 years in, and PC is still around.

What have I learned over the years?

• That I could live on 4-5 hours sleep for an indefinite period. I tend to get my best writing done late at night or early in the morning, when everything is quiet and I can just focus. 20 years ago, I used to get up at 4 AM and get into work by 5 AM just so I could get about 3 hours of uninterrupted coding and analysis done without interference from the hustle and bustle of the day. Ever since, I've treasured the night as when I'm most productive. 

• That I don't have to look for approval to write. I used to worry about things such as pageviews and building PC into a real site, but I finally figured out that PC is a real site. I don't need to ask for approval to post articles, and I don't need to worry about how a post might impact the readership at the site. After all, what readership? I know our pageviews quite well, thankyouverymuch, and I know what our number of readers is, give or take about 10-20 people. I've never bothered with monetizing the site, because I'm not an Influencer and I don't seek to profit off of my friends.

• That persistence is just as important as talent. A blog isn't an easy thing to keep going, year after year. The sort of persistence in keeping a blog up is the same sort of persistence found in a Ph.D student, who keeps the dream alive of getting their Doctorate, through force of will alone. My university degree is in a scientific field that almost requires a Ph.D to get to do significant research, so I've known more than my share of Masters and Doctorate students. And the one thing the successful ones all had was the persistence in getting the work done, day after day and year after year. They weren't necessarily the smartest in their field --I can easily think of examples of the "smart person who never finished"-- but they were persistent. They never gave up. And with this blog, there are times when I thought about shutting it down, but then I've told myself I'm not giving up on my creative outlet.

• That MMO bloggers are a weird breed. We see things that happen in MMOs and think "that'd make a great blog post". We see Gen Chat discussions and get inspired to write something. We take goofy screenshots because hey, the blog.

• That MMO bloggers are family. I found people whose blogs are long since in mothballs, but I still talk to them on a regular basis. My fellow bloggers have been through a lot, through weddings, births of their children, and even deaths in the family. Small victories as well as crushing events. But the MMO blogging has kept us together. I exchange Holiday cards with several bloggers, and we chat about life. I've laughed with them, I've cried with them, and I've been willing to listen to them pour their guts out over what's been bothering them. Because that's what family does. You may not be able to choose your genetic family, but you can choose your online family. I'd like to say that I chose these bloggers as friends, but I know what the reality is. They chose me.

***

So here's to an (almost) 10 years.

To people who have shared the journey and have moved on.

To people who still come by and say "Oh crap, what is that guy up to now?"

To people who share the same weird passion for putting themselves out on the internet for a living.

To Parallel Context, the blog that almost didn't have a name.

Sometimes the light's all shinin' on me,
Other times I can barely see.
Lately it occurs to me what a long, strange trip it's been.

--Truckin', The Grateful Dead

*Online friends weren't a new thing to me; I've been on the internet since before the WWW was a thing. It's that I'd not kept up with the SF&F community since the GEnie online service imploded, and the community had a large presence on GEnie.

**We had a 2.5MB download connection back then. I suppose you could say that "I was unprepared" for the size of the download.

***DON'T get me started about the historical accuracy of that movie. When I first watched it, with my wife, I had to go walk into the kitchen to keep from blurting things out in the TV room. I was told my face turned a bright shade of red numerous times.

****To be honest, I still have questions to this day, but they're more of the "why did you decide to make the history this way, rather than another way?" variety. There are plenty of times when I think that the history of Azeroth sprang from somebody's homebrew D&D campaign that was created when the players were attempting to be worldly and sophisticated.

*****Despite my output here, roughly 4-6 posts per month, I do like to write; I just don't force myself into constant writing when I know it's just not going to work out.

#Blogger's restrictions are far more of a nuisance these days, when most of the blogging customization tools are written for Wordpress. Every time I look into changing the blog around, I run up against Blogger's limitations, and I really don't have the time to spend writing custom code for Blogger itself to do what I want it to do.

##We had also added a third blogger on two separate occasions, but both of them didn't last long. One had a particularly dislikeable post and both of us called her out on it, and she kind of vanished shortly after. We lost the other due to real life issues pulling her away.

###We ran the instances with 3 people, given that Soul was much higher in level than the content and was --at best-- a middling healer. Soul's wife provided ranged DPS as a Mage, and as long as we weren't overwhelmed by adds we did okay.

####Looking back, I can see that a lot of WoW bloggers that I read vanished over the course of Cataclysm and Mists, and I don't believe that was an accident. I've heard from quite a few people in groups in WoW Classic how they dropped their subscription during those two expacs, and it would make sense that the WoW blogging community merely reflected that.