Tuesday, November 3, 2015

Candy Crush Got Even Tougher....

...now that they'll have Diablo in level 666.

Yes, Activision Blizzard bought King Digital, the creator of Candy Crush, for a whopping $5.9 Billion --Ah sayid billyun, Boy!*-- dollars.

I'm pretty sure that King Digital is going to be part of their own little mobile empire, and that they'll likely keep their Blizzard owned mobile initiatives separate. Outside of that, however, I'm not sure what synergies they'd have going forward. It would almost seem that they want King Digital to teach the old dog --Activision Blizzard-- some new tricks. But corporate mergers tend to be tricky things; if the merge is performed at the cost of destroying the old corporate culture, the result isn't exactly a good one all around.

"It wasn't a good fit" is corporate speak for "We messed up and tried to hammer a round peg into a square hole."

Not that this will impact MMO space directly, but it does signal even more of a shift of Activision Blizzard's priorities away from PCs and consoles and into mobile space. Rather than hire a bunch of new employees and continue building from the ground up, they just bought a mature company (if you can call a company that's been around 12 years "mature") to do their mobile for them.

Just watch out for that Forsaken level in Candy Crush; those Apothecaries are murder.

*You have to say it in Foghorn Leghorn's voice to get it to work.


  1. Those guys must be laughing maniacally, pouring magnums of champagne and hoovering up lines of cocaine by now! I know Blizzard wanted to get into mobile gaming, but how can this be a good deal for them?

    1. I'll admit that they and Zynga are masters at the microtransaction, so that's why Activision Blizzard bought them, I assume. The WoW model will take Blizzard only so far, and they want to crack mobile space with more than Hearthstone....