Activision Blizzard to be Bought from Vivendi
Looks like current CEO Bobby Kotick has decided to buy out Vivendi's share of the company, which means they'll be out from the massive conglomerate's thumb. Not sure what that means as far as Blizzard's games, since it's far likely that the Activision bean counters would be more involved with decisions than Vivendi ever was, but it could mean that they'll look into monetizing WoW more. (Read: more cash shop stuff.)
However, the big stir has been in the MMO community that --according to Blizz estimates and the link above-- WoW is now down to 7.7 million subs. As much as people would like to spin this, that can't be good.
World of Warcraft is now down 36% from it's peak number of subs in early Cataclysm.
It also highlights the driving force behind Blizz's push for a cash store in the game.
I also wanted to use this news to point out one item from the current patch.
I've taken to flying across Kalimdor and the Northern Barrens while I wait for a BG to proc, and let's just say that the Northern Barrens seem just as empty as before the patch dropped. Wagons needing escorts are empty, just as the Grummies in Kun-lai Summit go unprotected. Back in Wrath --and even in Cata with the Firelands-- you could find toons scampering about even when the content wasn't the most current. Now, however, it's crickets.
A symptom of the overall problem, I suppose.