Smile, You're on Candid Camera

Would you believe me if I told you I didn't know who (or what) Mr. Beast was until June of 2025?

Apparently Mr. Beast is the most followed YouTuber, and despite that I'd never run across anything related to him (or his organization) until I discovered this video by Jaiden Animations:

This was when I first discovered Jaiden (after discovering Rebecca Parham's YouTube channel first) and a couple of her videos referenced how absolutely crazy some of Mr. Beast's followers were. However, even after watching Jaiden's video I didn't have any desire to go and hunt down Mr. Beast, so I tucked that little bit of knowledge away and just went on with life.

Then two things happened. First, Dan Olson dropped this video:

If you've got the time, it's worth a watch as Dan was most definitely NOT the sort of influencer that someone of Mr. Beast's ilk would typically be interacting with. I mean, Dan does long form video essays about deep topics --gaming related or not-- and is the polar opposite of Mr. Beast's stuff. 

After watching Dan's video, I still had no desire to go visit Mr. Beast's site on the internet. I mean, Dan had pretty much reinforced my opinion that Mr. Beast was NOT for me.

Finally, I opened up my email last morning to find this from (of all places) Lowe's Home Improvement:

This arrived in my INBOX on 5/18/2026.

You're kidding me, right? 

Lowes? The hardware company that partners with the NFL and sports figures like Messi?

No, I'm still not interested in seeing Mr. Beast's stuff, and after having watched Dan's video, I think that Beast Industries is throwing jello at a wall to see what sticks. After all, I'm about 45 years too old to be Beast Industries' target audience.

***

The presence of Monsieur Beast in my email provided me a necessary intro into something that I'd been thinking about after my attendance at the Dayton Hamvention: the prevalence of YouTubers and other influencers.

Outside of Salty Walt, I noted the presence of several other YouTubers at the Hamvention. One of the first people who came by our tables on Friday I recognized immediately.

"Hey, it's the CB guy!" I exclaimed.

"Yes it is," he replied with a slightly sheepish grin.

It was Erik of Farpoint Farms, whose YouTube channel focuses a lot on CB radio with a side helping of shortwave and scanner radios, solar power, and other items he uses at his farm in the mountains of North Carolina. He was a pretty genial guy, so he was exactly like he presented himself on his channel. That morning he was just rummaging around for anything interesting to purchase, not record for the channel.* Alas, one of our club members tried hard to sell him on items rather than let him look in peace, but at least Erik took it in stride.

However, as the Hamvention progressed, I noted other YouTubers around, some livestreaming with cameras and some without, but obviously all looking at things with an eye toward content. There was one moment where I was walking in one direction of the flea market, saw a well-known YouTuber with phone on a selfie stick, recording, and I spun around in the opposite direction and "noped" my way out of there. When I was looking at antennas with one of the indoor vendors --hey, I'm a ham, what do you expect?-- another guy appeared at my elbow and began talking to the vendor, explaining he was a YouTuber, and wanted to ask him some questions. After a quick side glance to make sure he wasn't recording at just that moment, I skipped out again.

I get it, people are creating content for a living. That's the name of the game. But holy cow did there seem to be so many of them around. And given that while the Dayton Hamvention has attendees worldwide, there are only ~730,000 hams in the US. (Yes, it's on the public record; as the link shows.) There were around 36,000 Hamvention attendees, and probably 25,000-30,000 of them were actual amateur license holders.** So the size of the potential audience in a YouTube channel isn't all that great to begin with, and it certainly seems that a lot of folks are fighting over that smallish slice of the pie. 

But you know, that's okay. I can just do my thing as long as they don't intrude on it, and I'll let them do their thing. 

***

I do realize that I'm griping a bit about this on a blog, which is the older form of social media. I have enough self awareness that I can acknowledge that, but there are two significant differences: scale and goals. as my other influencer post pointed out, I'm not even close to their league in terms of visibility. And for someone who prefers to keep himself largely out of the spotlight, that's perfectly fine with me. The second is that I'm not doing this to generate clicks and/or income. I'm doing it as an outlet for my urge to write. I don't have to worry about critiques, rejection letters (if I'd even merit one out of a slush pile), and god forbid any chaos that'd arise out of any potential professional publications. 

Isn't blogging a form of self-publishing?
From Imgflip.

The YouTubers do put themselves out there in a way I never do, and consequently open themselves up to criticism I don't receive. For that, I salute them, and yet I'm glad I am not them.

(Also, I have now developed what appears to be Con Crud, that low grade cold that afflicts people when they have been to a conference of any sort. I was just telling my wife this past evening that this was the first real "cold" that I've had since my health scare in 2021. Not sure what kind of record that breaks, but for me it feels like forever. And I simply hate hate HATE a sore throat.)

*That came later. Judging by the footage, I was not around the booth at the time; probably at a forum or something. Oh, and for the record, while I might disagree with some of Erik's stances on things, he is living proof that people can disagree without being disagreeable.

**For example, I only got my license in the Fall of 2025, and I'd attended around 5 times or so before this year.