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Friday, February 27, 2026

The Effect of Retail Early Access on the... Activity... of Moon Guard (and Other Hot Takes)

I'd mentioned to Kurn's most recent post (yes, she's back!) about how I'm just an observer in Retail, and even then mostly on Moon Guard-US. I can now safely state that upon release of Early Access for the newest Retail expansion, the RP activity in The Lion's Pride Inn is at its lowest in quite a while. 

Other people noticed too...


Compare with just six days ago...

That was my cue to skidoo...

So yes, apparently the default state of Retail WoW is that most people bought Early Access. Don't be surprised if Blizzard eliminates the Basic purchase option and goes hard on the Maximum cost option, especially since AI Executive Asha Sharma is now in charge of XBox and will likely push for more AI usage in game creation and maximum profits. I'd simply ignore her first pronouncement that "As monetization and AI evolve and influence this future, we will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us."

My hot take: I don't buy her statement one effing bit. That's just said to placate the gamer base, who would likely leave en masse if she said "we're going hard on AI" in her first big statement, and it would be a dark spot on her resume if "Destroyer of XBox Games Division" was her legacy. 

My second hot take: Major Microsoft investors neither play video games nor give a shit about video games, only that "line go up", so they won't care if XBox goes away as long as that sweet sweet AI money keeps rolling in.

So... my third hot take is that Microsoft will sell off their XBox Games Division to a private equity firm. Who that is remains to be seen, but horrible options include an equity firm run by Bobby Kotick, The Embracer Group, or the Saudi Investment firm. Or, god forbid, Elon Musk, who already is on record wanting to create games exclusively using AI. Which begs the question: if AI makes the games and bots play them, does that means video games are no longer for humans?


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