Pages

Wednesday, September 18, 2024

Just Living in Interesting Times

Oh yay, Microsoft got rid of more people from XBox.


And, as Michael Bell pointed out, Microsoft just announced a $60 billion stock buyback at the same time.

So.

I don't think I'll ever pine for the days of Bobby Kotick, but Microsoft is basically claiming "poor" and cutting people at the same time as they're pumping in tons of cash to prop up the stock price. Given the (lack of) tremendous cost savings you get from laying off 2550 people --hint, it's not $60 billion-- it certainly seems like Microsoft is trying to starve Activision Blizzard into.... Something.

Submission, maybe?

I'm not sure what Microsoft is thinking about XBox long term, because they're struggling to compete with Sony's Playstation. I do know they're going all in on Copilot, as I can't open up my work email without seeing another missive from Microsoft about how awesome Copilot is. Maybe they're hoping that customer service for XBox games will get so bad that Copilot will seem to be an improvement. But I doubt Microsoft is even thinking that far ahead, given that publicly traded corporations have an obligation to "maximize shareholder value" to the exclusion of all else. 

***

On the flip side of publicly traded corporations, there's private equity.

Basically, it's all of the greed and short-sightedness of publicly traded corporations but in a private format where their activity is hidden from public view.

You know, everybody's favorite business: the Embracer Group.

Well, Juraj Krupa of AJ Investments is going after Ubisoft and wants to take the company private.


I have no pity for Ubisoft itself, but I also have little time for corporate raiders. They call themselves "activist investors" now, which makes them sound like a do-gooder, but the reality is they want to take control of a company, maximize their profit, and then get out while profits are at their highest.

What does AJ Investments want to do? Oh, not much. Just run Ubisoft like how Bobby Kotick ran Activision Blizzard, complete with a focus on only a few properties that pump out products every year and maximize cash shops and in-game purchases.

Ay-yi-yi.

May you live in interesting times, my ass.

No comments:

Post a Comment