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Wednesday, April 8, 2020

Advice From Not an Overnight Sensation

If you're old enough to be part of the workforce, you've likely noticed that different companies have a different approach to employee development.

Some companies have shadowing for a couple of weeks, and then you're on your own. Other companies have formal training, but the net result is that once you're finished you're thrown into the deep end of the pool. A lot of service oriented companies take either of these approaches toward training, and I've experienced both. My first job --as a janitor-- was the first example, and a job I had just after I graduated from university* used the second.

Other corporations have a different approach to "employee onboarding", as it is described in corporate speak. Some take the approach of formal training, but in addition to that training they have a "training website" where you can access whatever virtual class you want. Proponents of such an approach talk up the ability of the employee to pick and choose the path of their career.

And finally, there are corporations that assign you a mentor when you're hired, who assists you with your initial training and then periodically meets with you to provide guidance, contacts, and training to progress in your career.

That last approach seems to be losing favor in the corporate world over the "self service" model, and the primary reason why seems to be the bane of all corporations: cost savings. It takes time (and correspondingly costs money) for one to one mentoring in corporations, and by offering a "self-service" model a corporation can say "Hey, here's all the training you could possibly need; go ahead and pick and choose what you want so you have control over your career."

But here's the kicker: that self-service model only works well for some people; it is most definitely not a one-size-fits-all solution.

***

Because I've experienced all of these different approaches to employee training and development**, I have definite opinions on what works and what doesn't. And the answer is "it depends".

Yes, I know it's a way of weaseling out of an answer, but there really is no one-size-fits-all solution.

Some people like the full mentoring process, and some people have a clear vision of the road ahead and are fine with picking and choosing which path forward. And still others are happy with some up front training and then just running with it.

And if you can see where I'm heading, then I'll salute you with a beer after hours.

***

Yes, employee training and development is pretty much the same mentoring in any other activity, including blogging. Some people prefer to dive right in, and others will pepper old hands with lots of questions.

As you can guess by the out of date nature of this website, you should probably not be asking me for design advice, although I will say that if you go the gif route make sure you can customize a gif to your liking. I've never bothered to replace the main graphic here at PC because every attempt I made at making it look more interesting --or timely-- just never came out right. I will say that ease of reading and accessibility to mobile reading are two things that I'd place a high priority on. Apparently Blogger made a change several years ago that prevents people from commenting on Blogger blogs using Safari (especially the iOS version) without requiring that Safari relax some security rules. If you're not fond of that solution***, I'd suggest looking at Wordpress. (PC is too ingrained here in Blogger for me to just up and leave, unless Blogger gets sunset by Google, which is always a distinct possibility. See: Chromecast Audio.)

Okay, that aside, I can't tell you how to write. I can't tell you that "if you write A, you'll get response B". I can't even tell you how to monetize a blog, because I've been bound and determined to never do that. There are friends who read the blog and I don't want to try to monetize their friendship, because I value their friendship too much.

But what I can tell you is that you have to write.

You must write.

A blog thrives on material, and if there isn't any, there's no blog.

Go with what you want to write about. Pour your guts out on the virtual page. You'll get better the longer you actually write posts --hell, I'm proof of that-- and you'll have content that you can point to when you comment on other people's blogs.

Also, don't try to be fake or hipsterish. People see through that shit almost instantly, and unless you're very good, any facade you create will eventually crack, and the real you will shine through.

And finally, don't go into blogging thinking you'll catch lightning in a bottle and become the next Pewdiepie. Just don't. Influencer culture is --effectively-- a way for companies to shill their products without having to pay excessive amounts of money. The most popular influencers out there --including the aforementioned Mr. Pie-- rake in tons of money per year, but their effect on pop culture is pretty damn big as well and more than makes up for whatever money companies through at them. If you really want to become an influencer and wonder how you go about doing it, there is a book out there called Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy that goes through the details of starting a blog, building a brand, and pretty much a "how to be self-employed" manual without the details about how to report income on taxes. Yes, the book covers fashion for the most part --that's what the author is familiar with-- but the ideas are applicable to influencer culture in general. And yes, I felt somewhat in need of a shower after seeing the details about a career that simply didn't exist 10 years ago.****

So why blog?

You tell me. What do you want to say? Why do you want to say it? And answer those questions when you write.

If that's mentoring, then so be it. But that's the same advice that I'd give to anybody else who is starting a blog: you may not have a voice (yet), but you can write. And through writing, you'll find your voice.

#Blapril2020




*I worked at Radio Shack for about six months after graduation, before I was fired for lack of sales per hour. Yes, the now defunct (or effectively so) Radio Shack. The sales levels required to maintain your employment pretty much required you to sell a computer per week, and when I worked there the Tandy computers being sold were inferior to the 386 and newly released 486 PCs sold by other companies, and I simply could not recommend Tandy computers over Dell, Gateway, or other custom built machines by small businesses all over town. I could spend lots of time talking about Radio Shack and some of the idiotic decisions they made over the years, but that's definitely another time. But I will say that their audio equipment from the 70s and 80s are worth the investment.

**Sorry, I can't mention other employers other than Radio Shack because reasons. Rat Shack is now gone, so they can't come after me with torches and pitchforks.

***I have friends who read PC but can't comment because of the weird restrictions that Blogger threw up for no good reason. If you google "why can't I comment on blogger with my iPad" you'll find the solution to the issue, but I'm reluctant to tell people to give up some security for the sake of a comment. PC isn't immune from being hacked like any other site, so why risk it? Although I'll also admit loving to hear from friends who have those restrictions.

****I personally don't see how any real influencer worth their salt would accept freebies from another company and try to walk the fine line of promoting said product versus being "objective". I put that in quotes because --from my perspective-- being truly objective means you have to be willing to tell a company that their product sucks if it is warranted. Trying to soften the blow so you can keep the money flowing, in my opinion, compromises your integrity.


EtA: Sometimes I really hate cut and paste on Blogger's toolset. Corrected cut-and-paste issues.

3 comments:

  1. Good advice, although since I've effectively been a hipster for the best part of half a century now, it would be paradoxical for me to both not be fake and not be hipsterish!

    I've had plenty of people complaining about problems commenting because of Blogger's restrictions. I didn't know there was a particular issue with Safari though. Generally, if you have a Blogger account yourself it solves most of the issues or so I've been told by people who made one just so they could comment on Blogger blogs. My own personal bugbear is Askimet, the spam filter a lot of WP blogs use. I have been caught in that and blocked from commenting on a whole load of WP blogs three times now! I always have to beg someone to find me in the filter and mark me as legit, which is embarassing for me and a nuisance for them.

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    Replies
    1. I just found myself blocked by Wordpress recently, myself. Looks like there isn't a foolproof blogging tool out there after all.

      And I'll be honest, if you've been a hipster for that long, does that really make you a hipster anymore? ;-)

      Delete
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