Last weekend, I was on WoW when a guildie posed a question to some others who'd been AFK for a while:
"So, how was SW?"
There was a slight pause, and the response was "It was fun until it wasn't."
"You know," I chimed in, "I've been hearing that a lot lately."
And I have. This isn't a TOR issue either, because I know of people who left WoW for TOR and haven't looked back. And if you read the general chat areas of places like Age of Conan you'll find loads of people who delight in bashing WoW and announcing how more awesome their current MMO is.
But still, in this case let's talk about TOR and WoW. What was it that TOR was missing? Or, for those who still play TOR and have not looked back, what is it that TOR has?