I attended GenCon on Sunday, and one of the first things I noticed were the promotions for Rift.
No, not Rifts, the pencil and paper RPG, but Rift. You know, the MMO from Trion.
The swag bag contained a copy of the game --the same copy that you find in the stores right now-- and the cloth necklace your badge hangs on had "Rift" printed all over it.
Methinks that Trion knows their audience, and if you can understand GURPS or Pathfinder, you can figure out Rift.
Of course, there were a few people pissed off at Rift because it was close enough in name to Rifts that they got some haters just because of that. It's not like the concept of a 'rift' in time and space is anything new or unique to Rifts, so I shrugged it off.
Oh, and for the curious, there was a huge area for WoW TCG called Darkmoon Faire --which I laughed about, telling my brother-in-law that there were more people in this Darkmoon Faire than the one in-game-- and it was well populated.